Magic Marketing Mindsets to scale your business | Heal and Transform Podcast with Cameron Roberts

by | Feb 6, 2020 | Podcast

Show notes

Today on the show Andrew Ramsden speaks with Cameron Roberts, multiple time successful entrepreneur and leader who started out as a Gold Medalist Swimming coach. Now Cameron helps entrepreneurs launch products and scale their businesses successfully too.

Read more about Cameron:


Episode transcript

Andrew Ramsden 0:27
Today, everyone will live and welcome to the very first, a little bit experimental. This is the first time we’ve done the live stream. So today, I’m very happy to say that we’ve got Cameron Roberts on the show and I’m gonna have a chat with him. Cameron is a marketing guru for entrepreneurs and small business owners. And he helps them launch their products and scale their business. But he’s also a multiple time successful entrepreneur and he’s arrived with multiple businesses. And then in his past life before that, he started out as a very successful national International swimming coach and has a number of gold medalists that he coached over that time. So I hope you’ll join me in welcoming Cameron Roberts to the show.

Cameron Roberts 1:13
How are you? Good. Thanks for having me on.

Andrew Ramsden 1:16
No worries. Thanks for joining me. Hey, it was great chatting with you offline and getting to hear a little bit about your story. And what an amazing journey it’s been. Do you mind if we start with a little bit of that and we start at the start? Sure. I know. In your in your past life, you were a swimming coach. Yeah. What did you do before that? What led to that?

Cameron Roberts 1:36
Yeah, that’s a good question, Andrew. As I was telling you offline, I actually started off as a swimming teacher. So you know, when I was about 1819, I was offered a job as a swimming teacher. I took that job. And that allowed me to fine tune my skills, I guess you could say, in in swimming and coaching because I was working with very, very young children and working on the basics of developing their struggle. And, and really getting the fundamentals in place of, of stroke correction and technique. And for me, you know, I took that into the coaching world. So when I transitioned into being a swimming coach from being a swimming teacher and working in the water with young children into being a swimming coach, starting off with juniors and then working through to the senior ranks, one thing I always took with me was that focus on technique. So, I was a big believer that technique was critical in swimming, swimming, swimming is all about improving efficiency. And by the way, Andrew, there’s a lot of parallels to swimming as there is to business and marketing. You know, in business, there’s a lot of, there’s a lot of techniques that you need to get right in marketing. If your technique is out in marketing, you know, you can blow thousands of dollars. So for me, I’ve always been a technical type of person. And and techniques always been a big part of what I teach, along with leadership and discipline and commitment, you know, and all of those sorts of things that help people become successful. But for me, now to answer your question, I started off as a swimming teacher learn when I was a swimmer. So I knew how to teach swimming. But it’s it’s different being an athlete and knowing how to swim, then learning how to teach others, it’s actually reverse engineered. So, you know, I learned how to teach and I was really good at developing rapport with young children. And I took those skills that I developed in that area, and then I applied them to my swimming coaching career. And I took those skills that I developed in swimming coaching career on motivating people, developing teams, developing leadership’s inspiring people, helping people set goals, I took those principles that I learned as a successful gold medal coach and put them into business. And then I apply them to my own business. And then other people started asking for help because I could see how successful my own bricks and mortar businesses work. And before I knew what I had a coaching consulting business on the side That business became so successful that we cashed out of our bricks and mortar businesses and and started my coaching and consulting business, which is the one I’m in now and have been in ever since.

Andrew Ramsden 4:13
Yeah, wow. Well, that brings us up to speed very, very quickly. So that’s fantastic. Thank you. Yellow. Yeah, that’s that’s the journey from swimming teacher through to swimming coach through to starting that business and multiple businesses, right. You had multiple businesses that did really, really well. Tell us a little bit about that. What were what were a couple of those businesses.

Cameron Roberts 4:34
Yeah, so the two businesses that we had we I went from swimming coaching into opening my own swim school. So I went full circle. I started off as a swimming teacher. I then got into coaching. In a seven year coaching career I coached over 150 state medal medalist 13 National medalists, a couple of athletes went on to win gold medals at the Olympics wanting soul won gold in the relay and sell another one, one gold. In the 2000 Junior Olympics, so I took those principles and apply them in my businesses. And from that, from that coaching industry, I opened my own swim school and went full circle again, swimming teaching. So I went from being a swimming teacher being a very successful swimming coaching coaching athletes to going back full circle and teaching young babies and young children how to swim again. So the swim school was our first business we opened that within two years, it was the most successful swim school in the region and probably in New South Wales. In one more more awards of its kind than any of our competitors combined. We’re doing 800 baby lessons. Every week. We’re doing about 1200 lessons awakened 7 million made a poo. And then so after about two years, then we opened a small gym, it was like a personal training studio. And then that business became an award winning business as well. So at one time, we had 30 odd staff and 50 Hundred weekly clients each and every week. We did that for about 10 years. And then in that period of in that 10 year period, as I said, the third business came about, and that was the coaching and consulting business. And how that came about was because my swim school clients, and as in the swim school in a small gym, the personal training studio, there were two totally different businesses. They didn’t look like each other. There were two different names, two different locations. But But something interesting happened. What was happening is like a swim schools client that one of the parents that would end up at the personal training studio, and they would walk in for, you know, talk about personal training or talk about getting fit. And they they’d see me there and they go, Oh, what are you doing here? And I’d say, Well, this is my business. And one of the comments we used to get from people all the time was they thought our businesses were franchises, because of the branding and the way we position them in the marketplaces. And so you know, and I was proud of that, because That was my intention. I wanted to set the brain that the people knew. And so what was happening what we get across that crossover between both businesses, we had people who started in personal training, you know, have conversations with us and go, Oh, you’re the guy that owns Aqua stars and, you know, then go to a swim school, and people from Georgia hear about the gym and go up to the gym. And then so what would happen after that point, we had business owners who ran their own businesses who were part of the swim school or part of the gym, reached out to me and asked him for their marketing, because they could see the type of branding we could do when we’re doing this type of marketing we were doing and and they would ask me for help. Initially, I actually started helping people for free because I was just helping my own clients, right? When school clients or gym clients, let’s catch up for a coffee I’ll help you out. But be focusing

Andrew Ramsden 7:48
you love doing this. And this was something that was a passion of yours

Cameron Roberts 7:51
at that point age I didn’t know is another business. Always just help us out, right? Yeah, yeah. Anyway, I realized after a period of time after I was helping a handful of people that hang on a minute, this is another business. So I started pursuing that more seriously and growing that as a serious business. One thing led to another I got the opportunity to speak on stage in Australia and and work with folks like Padma CDM la Marie, and and then that catapulted my, my consulting business, and then we, you know, we flipped and became full time in that business.

Andrew Ramsden 8:24
Yeah, absolutely. So I mean, these swings, the swim school, in particular, you were talking about the numbers there, the number of classes you were running. I mean, that’s scaled to incredible numbers. Yeah. And that would have meant putting systems in place getting staff on so you’ve scaled the team, you’ve scaled your processes. So you’ve got consistency behind the scenes. Yeah. What were some of the challenges that you faced in that from a leadership perspective? I mean, obviously, as a coach and a successful coach at that national international level, you already had leadership experience, but I guess it’s more one on one. So this becomes that team dynamic. What was that? like for you?

Cameron Roberts 9:01
Yeah, look, for me, it was just, it was just a different group of people. So you’ve got to remember I was I was very successful as a as an age group, swimming coach. And so what I, what I, what I’ve always done, Andrew is I’ve always taken aspects that I’ve learned in one area of my life, and applied it to the next area of my life. And so for me, I took what I learned out of swimming, teaching and applied it to swimming, coaching, refined, refined, refined, and then took what I learned out of swimming, coaching and applied it to swimming. My own businesses, right. So when you say what are the challenges of running a swim school for me, they weren’t any challenges. I loved it. It was my passion. I love working with people. So but what I was really good at, as you said, scaling what I was really good at was creating systems because when you coach athletes, you have to have a system for them to achieve goals. The system is there’s a macro cycle and a micro cycle of training this energy system involved, there’s ways ways to program certain meats to do. So you need a system for success. So I created a system for success for my own businesses, I recognize that there was a marketing system in a business or record sales system in a business, I recognize that there was a document system in a business you need, you need things documented. You need a process in your business. So business systems, if you are, I recognize it was people systems, I recognize that there was client systems, so I just became really good. But you know, it stems and so for me, the only challenge I would say was putting those systems together. But I was I was always very good at creating systems, whether it’s marketing, sales, you know, business systems, people’s systems, and I just love what I was doing. And really, I was just developing a time of developing a team of features a team of personal trainers. We’d go out and serve the local community because you know, either either serve and Hi, I just love helping and serving people. And that’s where the coaching aspect comes from for me. So, for me, there was no challenges in putting all of that together. The only challenge was, you know, to to create the systems if you like, that done the work for me.

Andrew Ramsden 11:20
And for those that haven’t been through this phase in their business yet, when you say system, does that look like a process? Does that look like training and onboarding for staff? Does that look like? Is there? Is there technological systems that sit behind this and track things and manage things? Or what does that look like for you? Yeah, so you know, a system

Cameron Roberts 11:37
is a is a process that allows you to do things so you can scale and have more time off. Now, if someone’s listening to this and they’re the type of person that that is spinning all the plates in their business and turning all the wheels. Like as soon as they go on holidays, right? The whole thing will stop and fall over. Now that’s a problem. They don’t own a business and a job as beginners between the two. Now, there’s no, there’s no, there’s no, there’s there’s nothing wrong with owning a job, right? Some people don’t have jobs and they get very well paid. That’s cool, right? But if you’re going to be a business owner, right, a business is something that operates without you. So you need to create a business that can operate without you. So you need systems, you need a marketing system, you need a system that’s going to attract highly qualified leads, and help you convert those leads systematically and automatically, without you doing the grunt work of marketing. You need a sales system or a sales process that allows you to, you know, convert people systematically and automatically, you know, so we had systems in our swim school that we had to do to convert clients, there was things that we had to say on the phone to book people in and I taught that to others. It was part of, you know what we did, and so it’s the same thing that I do this These days with my clients, I help them create marketing systems, I help them create sales systems, I help them create systems to excuse me to manage their team. So it’s very important that, you know, when you look at your business holistically from a 30,000 foot view, you you break it down into different parts, because you can only focus on one part of the time, right. So if you try and improve all the systems all at once, that’s like saying, I want to get fit this year, Andrew, and I’m going to try and all my body parts all at once every time I get it. It’s not going to work, right? So what you need to do is if you want to get fit issue, like this afternoon, you need to go for a bike ride, right and train your legs. And then tomorrow morning when you get up because your legs might be a bit sore, focus on your upper body and do your chest. And then the next day, you go back to the gym and concentrate on your back. Right and then the next day concentrate on your robot fitness again by doing a swimming

Andrew Ramsden 14:00
Brian, you’re bringing that focused attention in on one particular challenge or one particular area?

Cameron Roberts 14:05
Because the truth is Andrew, that you can only do one thing at a time successfully. Well, I know I can’t write any to said that from stage before. And, you know, the females of the room will put their hand up God, that’s not true. We can multitask. And I say, look, I agree, you can multitask. And people, people do multitask. But when you’re multitasking, you can still only do one thing at a time. So whether you just play in your domain, like you can multitask, and you can juggle balls and plates, but yeah, period where you’re juggling something to focus on that one thing before you catch and juggle the next thing, right.

Andrew Ramsden 14:41
And that’s, and that’s how computers multitask as well Believe it or not, but yes, we’re much better at this than we are as a generalization. And if we want to get really, really tactical, what do these systems and processes look like? Is this a checklist on a piece of paper? Or is it is it as Is there a technology behind this that you use Or what does this look like in your businesses? Look, it’s

Cameron Roberts 15:02
it’s different for every business owner. But I will say for marketing, there’s different components. And there’s different tools. So it’s about using the right tools, saying the right things at the right time. So in marketing, the system that we use is what we call a market message media. So you’ve got to have the right market, you’ve got to target the right market, like Who are these people? What are their fears, frustrations, wants, desires and needs. So really understanding your market. Once you understand your market, then what you can do is you create the message. So what is what exactly do you want to say to them them into your funnel, or bring them into your pipeline or to have a conversation with them. And then after you’ve created the message, and you understand exactly what you want to say to them, the least and last thing you want to do is pick a media. Now the media could be direct mail, the media could be coke only. The media could be Facebook ads, the media could be Twitter ads, the media could be good. advertising, but you always pick the media last. But what people make the mistake when they when they do marketing Andrew is they pick the media first. Because Well look, you know, I’ve got to try Facebook ads or someone was getting success with Google advertising. I’ve got to do Google ads. But that’s the biggest mistake you can making in marketing, because you haven’t targeted the right. buyer personas. You haven’t created the right messages that you want to say to them. And then you pick the media. So it’s always about doing the market first. The message ship second and the media last

Andrew Ramsden 16:37
night. Nice. Thank you. There’s a real formula. They are framework for getting that right in terms of your marketing. Yeah. And obviously there are systems that fall under that. Yeah. that fall under that.

Cameron Roberts 16:49
Yeah, so let me let me show you let me share a sale system with you. So that’s a file system we call it so in marketing, I call it the three M’s the market the message of the media, in sales. I call it the three T’s, right? And the three C’s are building trust, getting traffic, and in improving your team. So it’s trust traffic team, because your team has got to sell. Now, even if you’re a solo entrepreneur, your team is, you know, so you’ve got to develop you to be better at selling. But before you develop you to be better at selling, you need to figure out how do you develop trust with people? Right? And what what do you use to build trust? Do you use tools do use scripts Do you use, you know, some sort of rapport building skills. So if you build trust, then you pick a traffic system to get the traffic and you get the traffic, right. And then after you pick the traffic system, so that you’ve got the sales coming in could be your own database. Then had how do you develop your team so they can sell better and more efficiently and faster.

Andrew Ramsden 17:58
Nice. So you sit at the Beginning that you have a real focus on techniques, and you’ve given us two different frameworks that I see is very strategic. Yeah. And then obviously, the tactical stuff is how you then apply that out in the business and make it repeatable, so that there’s a checklist or there’s a system or there’s something tracking what staff do, so that every time they do it, it’s nice and consistent. And you can bring on new staff and they do the same thing every time.

Cameron Roberts 18:25
And I can give you I can give you one, I’ll just give you one. One quick example on like a part of a system, for instance. That’d be good. Thank you. When we ran our swim school, and I teach this to a lot of business owners, like when people ring up and they ask for times, or they ask for prices, what you don’t want to do is give them one price and one option, because giving people one option or one price, it pushes them into the sale. So what we use, we used to have three price points intentionally. And I teach the same thing to my clients as well. And by having three price points, then you say Something like this. Okay, so yeah, at the end of the conversation, everyone understands exactly what you’ve gotten exactly what you’re offering. And then you say this to Andrew. Okay, Andrew, look to get started, you’ve got three options. Option one is going to cost you $1,000. Option two, you could do two payments of $600. Or option three, you could do three payments of 73 payments of $300 and 50 or $400, whatever it is, right.

Cameron Roberts 19:29
So Andrew To get started, which option would you prefer?

Cameron Roberts 19:35
And then you shut up.

Cameron Roberts 19:37
And then So Andrew, now he’s got a process that in his brain because our brains are wired up to answer questions. And when you ask someone, which option do you prefer? then they’ve got to answer that question. Now, could they so that’s called that’s called a trial close. It doesn’t have to be on price. It could be on color. So you could be in your car and I can be Selling Lexus cars and I can say to you, okay, Andrew, so we’ve got this SUV. It comes in blue, gray or white. Which color would you prefer? Blue? Straight away you you’ve now own the blue car. Absolutely. So that’s a technique with inside a system, you see. So that company comes under the teamwork framework, but that’s a technique within a system.

Andrew Ramsden 20:29
Okay, nice. I love that. Thank you for sharing that. You’re welcome. Now, I know some people that work in this space, small business owners, entrepreneurs, coaches, therapists and healers, of which you’ve got a lot of experience with being a coach yourself. They often struggle with this idea of delivering a question like that, because it is a pre loaded question. It’s a question that says you can buy this or you can buy this or you can buy this there’s no option there for them not to buy So for any of those small business owners that are still struggling with that idea of sales and I don’t want to be too pushy or too much of a sleazy salesperson, what would you say to them?

Cameron Roberts 21:12
Yeah, look at the thing is this if you don’t make a sale, right, you’re going to go hungry. Yeah, no great go out of business. So So the thing is, Andrew, it’s a mindset shift, right? And the mindset shift is to stop to stop all the I won’t, I won’t swear to stop all the BS. I had right to stop the BS to stop the bull crap that you’re telling yourself about sales and selling. Because selling is just a transference of energy. When I was a swimming coach, what did I sell? I sold the dream. Right? I sold the dream of winning state titles. I sold the dream of winning national titles. I sold the dream of being on the international stage. Does that make me sleazy because I’m selling a dream. Of course not. Right? Well, when I ran his swim school, I solve the importance of making sure children learn to swim to avoid drowning. Does that make me a sleazy salesperson? Of course not. Right? Now I sell people to dream of scaling their business, sell the dream of them improving their marketing, I sell them the dream of, you know, not being ripped off by another digital marketing agency. Does that make me a sleazy salesperson? Of course not. So it’s a mindset shift. You see. So any practitioners, any solo entrepreneurs that are listening to this at the moment? You know, sales is not sleazy. You know, some of the best people that I know as sales people. Some of my best friends are real estate agents, right? So, so they’re not sleazy people like they’re just really good at their job. Now, so what you’ve got to do is just put that put That in your mind at another place because you know sales isn’t a dirty word selling is not a dirty word. It’s just that you have a bad connection to it because you think all sales people are like us car sales people. Oh, by the way, that’s actually people. Because, you know, I’m sure there’s some of the nicest people in the world who use car sales people. Absolutely. And let’s be honest, there’s cowboys in any industry, right? There’s people in cowboys that will rip you off selling cars, there’s cowboys and people will rip you off as physiotherapists as massage therapists as coaches is, you know, there’s all sorts of people that make up the world, right. So I think the first thing the first piece of advice I can give it to you, Andrew and those listening is don’t don’t use a global generalization that all sales people are sleazy. Right, because that’s not true. That’s like saying all people are sleazy. It’s not true sales people are just, it’s just a profession. And as business owners, we’ve got to understand that nothing happens. You can’t serve a person unless a sale takes place. And that sales is just a transference of energy.

Andrew Ramsden 24:18
I love this. Thank you. So there’s a mindset shift. They’re not sleazy through to service. You said, You said it there. You said you can’t serve people. Unless you’re selling to them. That’s right. So it’s it’s not sleazy sales, its service. And then you talked about a real attachment to this or connection with the outcome or the dream that you call it. So this is really the outcome that you can provide for your clients. So getting really clear on that and owning that, I think will help people connect with this idea of well, this is the value that I’m delivering from the sounds of it.

Cameron Roberts 24:54
Exactly. So when your customers and clients come to you, Andrew, they have a vision. They have a dream That I want to transformation. You’ve got to help sell them the dream what what’s the service that you provide? that sells the dream transformation that they’re looking for? Huh?

Andrew Ramsden 25:14
Yeah, absolutely fantastic. So this has been part of your message, you talk about your market and the message and then the media. This is really forming the foundation of that message pieces. what’s the what’s the vision? What’s the dream? What’s the outcome that you’re going to take them on that transformational journey towards?

Cameron Roberts 25:31
Yeah. And that’s, as you can see, and that’s why it’s super important to have systems in place. Hmm.

Andrew Ramsden 25:38
Yeah. I love that. Thank you for sharing that with us. And I know you’ve been on this journey for a while now. And you did talk about some of the mistakes that people make in terms of starting with the media first, what would you say? I saw the biggest mistake that most entrepreneurs and small business owners make When it comes to their marketing, and marketing themselves in their business,

Cameron Roberts 26:04
so let’s backtrack and type marketing out. I think that one of the biggest mistakes that business owners make is they don’t believe in themselves. Wow. Right, that I’ve worked in that field. So the thing is this, Andrew, if you were one of my athletes, and you came to me, and you wanted to try and 2030 hours a week, but you didn’t believe that you could win a national title, what’s the point? So I think most people get in their own way, because they don’t believe in themselves and they will not be listening to this and go, Oh, that’s not true, I believe. Well, really? Do you really believe that your business can double or triple in the next 12 months? Do you really believe that at your core? And if you do, is that written down? Is that part of your own vision board? Is that part of your own goals? Because if it’s not right Then it’s not really part of what you believe. Because if you believe it, you would make a plan to achieve it, it would be written down. And it’d be written down in goals. So that way when you talk to me, you can. My goals are, I want to double my business in the next 12 months, I want to go from 500 clients to 1000 clients are I want to go from five clients to 20 clients, I want to go from 20 clients to 40 clients. Now, I know that people don’t believe in themselves, Andrew, because in my 10 years of doing this consulting and coaching business, not one person has got on a call with me and said, Cameron, in the next 12 months, I want to double my business and go from x to y. They’re not super clear about where they want to go. So that’s the biggest mistake they made. They don’t have the clarity of where they want to go. And therefore I I believe that I believe in themselves.

Andrew Ramsden 27:54
That’s awesome. Thank you. So there’s a mindset shift there again, so we’ve we’ve talked about this mindset shift. A couple of times now, first time around sales to service. And then secondly, the shift is believing in yourself. Yeah. But what I find is there’s a real difference between knowing something up here and saying Yes, okay, I believe, consciously. Yeah. And then actually feeling it and actually believing it down here. And the same could be said for sleazy sales through to service. Yeah, you really need to feel that down here. It’s not enough to just kind of know it at an academic level. Correct. And you would have had this role to transform people time and time again. So they do believe how do you approach that with clients or with coaches? Because it’s not an easy thing to shift things when it’s down here in the core.

Cameron Roberts 28:42
Yeah, actually, that and again, I’ll challenge you on that. Andrew, you said it’s not an easy thing to shift. So I as a coach, I’m going to call you out on that. Right? Sure. Because Because you’re saying it’s not and I know you’re just saying it because we’re in a conversation and some people do think that right? But the thing is, if you think that it’s not easy shift. Therefore it’s not it’s what? It’s not as easy to shift. If you think it’s easy to shift, guess what? It’s easy to shift the challenges. Andrew, people don’t know how to make the shift. So you’re right. They know that at an academic level at a rational level, they know it in their mind. But how do you create a system that allows them to feel it in their body? So they get the transformation?

Andrew Ramsden 29:27
So yeah, so easy to shift or not? How do you help people with that?

Cameron Roberts 29:32
So here’s, here’s three things that I’ve helped people with, right? So number one, they’ve got to articulate what their goals are. So first of all, they have to know at a rational level what they want to do. Okay. So let me share this story when I was training for triathlons, not and I was I was very good at Ironman triathlons. So and I mean is a 3.8 kilometer swim, 190 kilometer bike ride and a 42 kilometer run. So when I was training for triathlons, I used to use this little set of tools if you like to put myself into a position where I can be successful. And so the first thing you must do is you must write down your goals, you must know where it is that you want to go without using your body. So one of the ways that you can do that is through affirmations. So you need to create an affirmation for yourself. And you need to say that affirmation time and time again, sometimes you can say it in your bedroom when no one’s around, you can go down the beach, I often go down the beach right down the end we’re now on is and I’ll do my affirmations. And I’ll you know, put myself into a state where I go from them just being words to being feelings in my body. And I say that with such intensity and feeling that it moves it from rational to emotional. And then the third piece of the puzzle that I find works really well is visualization. So you need to visualize your success. in advance. And I used to do that with my athletes. I do it now in business. And I also did it when I was training for triathlons. I used to visualize myself achieving my best times. Right? And so when I get in a race, I’ve got my affirmations that I’m going to keep saying over and over again, because I’m not gonna have to think, right, I just want to say them, and I want them to drive me some affirmations drive me and the visualization allows me to already be in that place. I’ve already been there before. Even though I haven’t physically been there. I’ve imagined and rehearse that mentally, over and over again before. So when on that race when I’m in that time, and space, I’ve already been there. In essence, right? So so they’re the three three keys to move from knowing to feeling so number one, write the goals. Number two, create some affirmations that empower you and practices affirmations with feeling. And number three, make sure you practice visualizing Where you see yourself and experiencing yourself being successful in events? Now I’ve got to ask you, Andrew, how many entrepreneur entrepreneurs or business owners, do you now? Have you come across that do those three things? Not many. And that’s been a successful. Right?

Andrew Ramsden 32:20
Yeah. Fantastic. Thank you. That’s very practical. Really appreciate that. Yeah. All right. Well, look, we’re

Cameron Roberts 32:27
sorry to jump in. So again, if I could use the if I could borrow an example from the athletic world, I ask you another question. How many Olympic gold medalists Do you think use a process like I just explained, to win an Olympic gold medal?

Andrew Ramsden 32:42
I would say almost all of them would have to, you got, you’re saying at that elite level, there’s needed

Cameron Roberts 32:47
in the world. They’re already doing something. So if you want to be the best in the world at your business, you need to follow what they’re doing.

Andrew Ramsden 32:55
I love that. Yeah. Thank you. That’s awesome. All right. Well, look, we’re almost out of time for today but I just wanted to ask you Do you have any other messages for small business owners and entrepreneurs, coaches therapists, healers, leaders? Before we wrap it up for today

Cameron Roberts 33:12
all I would just say you know just make sure you develop systems develop your marketing system develop a sale system develop a business system it probably the three biggest ones and you know to take what we’ve talked about today, and and put those into practice and if you want some help, or if you want to reach out and book a discovery call with me, you can go to Cam delay you and we’ll have a chat and we’ll go from there.

Andrew Ramsden 33:37
Perfect. I was gonna ask where we can find you online. But sounds like that’s the best place to do it.

Cameron Roberts 33:42
Yeah, so you can go online if you go to Google and type in Kim Roberts podcast show all my podcast episodes will come up and then you know Ken Roberts, calm good are you is my website, and you can hook up there with me as well.

Andrew Ramsden 33:57
Amazing. Well, thanks again. Cam that was really an insightful and so, so practical as well, we were really able to get down into the tactics of it. Thank you for being so generous.

Cameron Roberts 34:06
You’re welcome. Thanks for having me on Andrew, really appreciate it.

Andrew Ramsden 34:10
No worries, cheese might talk to you later. Bye, buddy. Okay, and that’s it for our first live show. What do you think? Let us know in the comments what you thought of that. And if you have any follow up questions and we can follow up with can for you. I really enjoyed this. Look forward to doing more of them. And until next time, have fun. Enjoy it. So yeah.

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