How we can elevate our business and amplify The Work | Heal and Transform Podcast with Christine Corcoran

by | Feb 20, 2020 | Podcast | 0 comments

Show notes

On this episode of the Heal and Transform podcast I speak with Christine Corcoran. Christine is a business and mindset master coach, podcast host, speaker, workshop facilitator, and host of the Love What You Do Collective events, based out of Brisbane. As a coach to coaches, Christine has some really valuable insights to share. We’ll discuss the challenges coaches face getting their energy out there and in business, and what we can do to amplify The Work!

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Music by David Cutter Music.


Episode transcript

Andrew Ramsden 0:30
Can I everyone and welcome to the heal and transform podcast. Very excited to have with me today Christine colcord. Christine is a business and mindset master coach, she the podcast host, not to mention a speaker, a workshop facilitator and a host and creator of the love what you do collective events, which are based out of Brisbane that you might have been to I’m sure. So as a coach to coaches Christine has some really valuable insights to share with us today, we’re going to share some of the challenges that coaches face getting your energy out there, and in business and how she helps them with that, and also what we can do to amplify the work in general. So this is gonna be really exciting.

Christine Corcoran 1:13
Hi Andrew, thanks for having me.

Andrew Ramsden 1:16
G’day Christine, how are you today? Great, thank you. Thank you for joining me. What I think it’s really exciting is I feel like you’re a real partner in crime. And I say that because we both have this passion for helping coaches, therapists and healers level up what they do in different ways. So I mean, I’m very focused on technology and other ways to leverage in particular, and I know your focus is the mindset side of things in the business coaching. But I know we both have this similar journey of going through our own transformations, realizing how powerful this is, and then being really passionate about what how do we just bring this to more people? How do we live a lot what we’re doing and amplify the word so that’s really exciting to me.

Christine Corcoran 2:00
Yeah, absolutely. And I think that we, I think every coach goes through this element of when they start to learn all the tools and the skills. It’s like, why are we not taught this in life? Like, why are we not taught how to deal with our emotions and understand the brain in high school? Like, it would have been so much more useful back then?

Andrew Ramsden 2:17
That’s true white, why aren’t we taught this in high school?

Christine Corcoran 2:21
Who knows? I think it’s, you know, the school system, I think, is still running on the old school system. And this is very new and can still be seen as woowoo. So,

Andrew Ramsden 2:29
yeah, yeah, that’s for sure. I mean, look, and that was part of the journey for me as well. I came from that very logical, rational background, and I definitely sword is woowoo. And that kept me away at arm’s length for a long time for many years. So I think that’s part of this broader question of how do we amplify the work is how do we bring people on the journey? We had a really good chat a few weeks ago now about how we, how we do this, how we amplify the word for the community as a whole and you are able to just rattle off five The most amazing leaders that I think we could apply, and we’ll probably come back to that later and dig into those, but one of them was, yeah, how do we bring people on this journey from where they are. And they have all these blocks and limiting beliefs around what the word actually means. And it’s very scary. And it’s it’s, it hasn’t been demystified fully yet. So a lot of stigma around that. Yeah, I think that’s a really important one. But tell me more about yourself and what you do, because I guess I’ve given you a bit of an intro, but I’d love to hear it in your words. How do you look at this problem?

Christine Corcoran 3:32
Yeah, amazing. So thank you for that intro. It was so good. And it makes me proud to say how far I have come. And it’s really nice to be able to take a moment to really reflect on everything I’ve created with love what you do and my podcast and how I help women to overcome the fear of success, all the you know, limiting beliefs, the mindset, all those challenges that are so highlighted when we start our own businesses, that we especially if we’re growing and elevating to that next stage, we need to have that next version of as well. So, you know, my evolution, I think it’s been I was in a corporate role for about six years working with business owners to help them elevate their businesses and grow their businesses. And there was this element of that we had the same tools I would give to every single business owner to help grow their business yet, some would take those tools and run with it and make it real success in their business. And then others would take this the tools and then I’d find I’d speak to them in a month’s time, you know, two weeks time even and they’ve done nothing and I was like, What is going on here? Why is this not working? And so I was able to then go, Okay, what is it about me, how am I delivering it? How can I support them and in a more impactful way, and so I went back and then studied, you know, behavioral profiling, how to understand how people take on information, and then you know, started implementing those little bits, and then got so sucked into personal development, for my own personal but also for helping other people. So once I decided to learn all the things that comes with coaching started implementing that with the business owners. And I think it’s really mindful that it’s not necessarily woo woo at all. It’s just understanding human nature. And we start understand humans on such a deeper level, we can communicate with them so much better. And people don’t want to be told what to do. We don’t none of us want to be told what to do. But when we highlight strengths and someone and when we allow them to make their own choices and their own decisions to move forward, it’s really empowering for them to do that. So I was able to then implement that with the business owners that I was working with, and then love the mindset elements so much that I was like, I have to do this full time. It’s like, so on my heart and, you know, I went through that journey of, of learning all the skills and going through college and college and going through that exact moment where it’s like, oh, my God, everybody should know this. And I even see now like coaches go in and I study and I go through the qualifications, and then there’ll be so only so many such a small amount of coaches actually do something with it. And for me, I feel really sad. By that, I feel like we need more coaches in this day in this day and age, there is more and more people committing suicide. There’s more and more depression and anxiety cases being diagnosed as so many challenges when it comes to our mindset, that these tools are transformational, and I am so drawn to working with coaches to help them get out in the world and help more people. And I think that’s why I’m so passionate about what I do is because I can see the impact that it makes on people. And even though I work with people in business, it shifts their whole life like it’s not just I’m going to help you, you know, be seen to gain new clients and make more money. Yeah, that’s a byproduct but you know what you’re gonna frickin love yourself so much more believing yourself and to be able to overcome any challenge that comes your way. And that’s transformational.

Andrew Ramsden 6:45
That’s huge, isn’t it? And I’ve been through personal development experiences that feel really similar for me where I’ve walked away feeling like amazing, but then the change is actually stuck. So some of the work that you feel great walking away And then you kind of backslide. And then there’s all the work that you do where the change sticks with you. And I feel like this is what you’re talking about when you’re talking about the difference between, well, here’s a wonderful piece of training and some people actually latch on to it and other people don’t. It’s that deeper work, isn’t it? That that makes the difference?

Unknown Speaker 7:19
Absolutely, because it comes back to whether what they believe they can. And a lot of the time there is so many so many limiting beliefs and self doubt talk going on in their minds that those business owners would have the tools but there’d be something holding them back. And so that’s the whole mindset element. And that’s why this stuff is so transformation because it’s not just having a chat, it’s actually shifting deep seated, limiting beliefs that have been keeping you stuck your whole life. And, you know, depending on how many years you’ve been on this planet, we’ve been conditioned for so many years to behave a certain way and we learn ways of reacting and ways of being in the world and that becomes our identity. And if we don’t shift and change that to be able to be a better person and be a different person. said that we will stay in the same stuck patterns. So it’s that’s why I guess it is that next level of change. It’s in, I guess, you know, people that I work with, I don’t just work with coaches. And it’s so interesting when I have someone come and work with me when they’re not a coach, and the, you know, they, they’re like, I don’t know what you did to me, but I’m so different. And I just can I don’t even think that like a client said to me specifically yesterday, she’s like, that old story of like not being good enough. It just is not even a factor anymore. Like, I don’t even don’t even go there. Don’t even think about that. And I’m like, full. That’s the best part. That’s like the best compliment you can have this to know that you are absolutely worthy of anything that you desire.

Andrew Ramsden 8:41
Isn’t that beautiful? And what an amazing gift to be able to give to people.

Christine Corcoran 8:46
This is why we do it hey?

Andrew Ramsden 8:49
yeah, absolutely. I guess as coaches. You know, we have these tools and we can work with others in this space, but we’re not immune to these limiting mindsets and beliefs ourselves. Right? And as much work as each of us has done is there’s always new layers that you discover. And I what I find in particular is as you address the problems at one level problems don’t go away, you still end up with problems in life. Hopefully, there are a set of better quality problems and you kind of spiral off as you as you try to address it.

Christine Corcoran 9:20
Yeah. And I think you go through stages of like, elevation of growth. So every stage will highlight a new new challenge or a new mindset, what do we need to work through, but there’s also the element of it, it’s not as deeply seated anymore. So you’re able to when you once you have the tools, you’re able to pull yourself out a lot quicker. So in things that used to spiral you out of control for days, like I remember I used to go into my back when I was working in corporate because it really could have been It was a quite a toxic environment for some elements of it. And so I would get in a spiral of blaming right and blaming and justifying and really just getting angry about things that I couldn’t change. And that, you know, back then it would be days that I would be in that really bad mood. Whereas now that I have the tools, it’s like, I have the awareness around it and go, what am I choosing because I get to choose every single day of my life, how I want to feel, and I get to take that power back. And I think that that’s so powerful to be able to have that awareness. You know, 1015 years ago, it wasn’t even a thing that you didn’t realize that you could actually control your own emotions. You thought you were subject to them, right. And you had to live your life and it wasn’t something you couldn’t control. So it is a whole complete shift of mindset. And it’s being able to pull yourself out much quicker,

Andrew Ramsden 10:36
something you could have best suppress, which as we know is not a healthy thing to do. I know this very well from personal experience. But yeah, absolutely. It’s Yeah, no

Christine Corcoran 10:48
question. That’s suppression just leads to coming out physically, right. That’s when we start to see physical elements come out and I know that you absolutely have experienced that. So there’s so many challenge That if we don’t start to wake up to those signs that universe and our bodies and our brains are telling us that hey, this is your wake up call, like, unless we start to listen to those those Wake Up Calls will just keep coming until they knock us on our asses.

Andrew Ramsden 11:14
Yep. Yeah, unfortunately, ouch. But that’s that’s true. So, what I think’s really interesting is this is one of the five levers that you talk to me that we can use to help sort of amplify what we do as a community is to actually help address these limiting beliefs these mindsets in coaches, therapists and healers and other practitioners, one of the really common ones that come up time and time again when you work with this community.

Christine Corcoran 11:43
Yeah, I think it’s a really good question. I think everyone has their own individual journey, but there’s definitely some correlations across. We all have different levels of fear and how we use fear to drive also how we use it to stop losses. It is a different journey. But there’s key things that I work on that I know for a fact that when it comes to business, there’s some key elements I need to work through one. The first one, I guess, would be the belief systems I have around marketing and sales and around being in business for themselves. So sometimes those challenges they have never experienced business before that can be challenges around what they believe their abilities. And then the others would be a money mindset is a huge aspect of what I do because of the fact that if we are asking people to pay us for our services, because it is something that we love to do with and it’s such a gift to be able to help someone transform that there is some, you know, mindset belief systems around money about whether we’re able to be paid well for what we do. And you know, being able to ask for money and all the money belief systems that we have that are conditioned to us through us for from childhood really can keep us stuck. The other one would definitely the key one would be definitely the fear of success. Now I work with a lot of women and it is such a correlation across majority of women. Have not I mean that men don’t have the first success that absolutely do. But majority of women that I work with it is an absolute correlation that the fear of success is keeping them playing small. It is keeping them in a place where they don’t believe they’re worthy of it. And we are absolutely worthy of it. And I’m such on a mission, I guess, to encourage more and more women to speak their truth and to own their worth and to be able to charge what they’re worth. And working through the fear of success is a huge element of that.

Andrew Ramsden 13:27
Hmm, yeah, beautiful. It’s a it’s quite a counterintuitive one, isn’t it? Because fear of failure, we understand that failing is a bad thing. Success should be a good thing. So why would they be fear around that?

Christine Corcoran 13:42
We have, we have quite a lot of challenges when it comes to the fear of success from if we’ve never experienced a certain level of success before. There is fear around that because our the way that our brain determines safety is through certainty. And so the way that it determines certainty is through finding out whether we’ve done it before and when there’s evidence to prove that it’s safe. So our brains are referring back to our past to see if that’s actually something that we’ve achieved before whether we’ve put ourselves in that situation before whether it’s actually safe to pursue. And if we’re going to new stages and new growth levels we’ve never been before, and we’re putting ourselves out there, we’re putting ourselves up for judgment, we’re challenging ourselves to do things we’ve never done before our brain is going straight into it, a whole body actually is going into a full fear response. And we need to be able to work through that rather than actually, you know, hide from it. And I guess that fear is going to play it and I met a watch that we need to be able to be aware of where is that keeping me small. And so the fear of success plays out in a couple different ways. One, it’s we’ve never done the actual thing before. So there’s fear around the lack of safety. There is an element of not being able to handle what’s going to come your way. That’s a huge one. So we think, well, how am I going to handle that amount of money? How am I going to handle the responsibility? How am I going to handle the hard work? How am I going to handle the lack of time what’s it going to mean for myself? Partner if I earn more money than them, what’s it going to mean for my family if I’m away more more than this many times out of the week, like, there’s so much uncertainty around it that we need to be aware of. And it’s just an element of growth. But we all go through it on different levels at every stage of business. So you’re absolutely right. We all have different layers that we work through. And as we peel some back more come up. And it’s much easier to work through them, I guess. All sometimes it’s not because it doesn’t even take that that we go. But it’s knowing that the more we elevate ourselves, the more work we do need to do to keep going. Otherwise we can fall back into old fear based patterns.

Andrew Ramsden 15:42
Yeah, I agree. I really see it as that that pattern. It’s that neural pathway that’s been baked in since childhood. And for me, I really resonated with what you were saying before about being in your corporate career and I’m looking for someone to blame when things happen, because I can relate to that. Feeling like a very Or I guess sometimes like a prosecutor, you could look for someone to blame, but mostly as a victim. And that was a strong pathway for me. But being able to rewire that and step away from that has felt so empowering. Because it’s such a different place to be in when you’re not feeling helpless, and you know, feeling like a victim. And yeah, and as you said, there’s other layers that come before after that. But each layer that you break through, and that way sets you up to be so much more empowered day to day and makes it much more easy to sort of think of the opportunities and the positives and find them and work towards them, do the work that’s needed to work towards them rather than sort of spiraling into a more of a negative cycle.

Christine Corcoran 16:43
Absolutely.

Andrew Ramsden 16:44
I totally agree. So what about what about awareness in general, so, a couple of years ago, I probably would have said to you, I don’t have a fear of success, because I just wasn’t aware and it is something I’ve had to work through but I think a lot of the time and maybe this is man, I don’t know, maybe this is just a male problem. But maybe it maybe it’s just how we’re raised. For a lot of us. There’s just not that awareness to what’s truly going on the fee gets suppressed rather than analyzed or or or understood or listened to. Do you find that a lot with the business owners that you work with? And it’s our How do you sort of bring them on that journey so that they’re ready to actually find this to begin with, which I would assume is the first step to be aware and to iron it and then to move forward with it?

Christine Corcoran 17:31
Usually, usually, they feel there’s something not right. Right. They know that they know what they need to be doing, but they’re not doing it. They know they should be doing this, but they’re really not taking action on it. They know they should be showing up online, but they’re not. And they know that there’s fear around it. So there’s an element of an ease and there’s an element of like, either I’m not doing what I know I should be doing I could be doing or there’s an element of I want to go bigger, and I want to go faster and I want to be able to go to that next level. I know that I’ve got blocks that are actually stopping me. There’s something I need to be a different person to how to get to that next stage. So there’s there’s two kind of elements. But I think it’s you know, it’s so true. Like when you say, How do I know that I’ve got a fear of success? Well, sometimes we don’t realize it. But we think we actually have a fear of failure. But then when we break it right down, it’s actually not the fear of failure. It’s actually the fear of success. It’s really fascinating when you see someone go through that, and it’s like, well, actually, no, I don’t really, because a lot of the time when we’re entrepreneurial, were quite, you know, go getters are high achievers, we’re wanting to do things and we’re putting things out there and we’re trying new things. And that’s the entrepreneurial mindset. So, a lot of the time, if you’re entrepreneurial, you don’t usually have a fear of failure unless something has happened in the past that’s caused a failure, right? So it’s really interesting lines of it. And I feel like if you are already in your business, if you’ve already stepped into your purpose, then you’ve usually already overcome an element of the fear of failure. Because you’ve had to have change that belief system around it, otherwise you wouldn’t be taking action you probably still be procrastinating Yeah, so that’s why it when they come to me they kind of at that next stage, they’ve already they’ve already been in the trenches. They’ve already tried things they’ve already put themselves out there. And that they’ve had challenges. Yes. But it’s actually not the failure element. That’s the keeping them stuck.

Andrew Ramsden 19:18
Make sense? Yeah. And that, that fear of success by I mean, for me, I came to a cognitive like a rational understanding that, look, if I create this monster, and I feel like I’m out of control, then I just change it. So that was the rational light bulb, but they met didn’t necessarily shift the fear down here, either, because it’s such a deeply ingrained pattern. So obviously, you’ve got techniques to then help integrate that into the body or change that neural pathway more deeply.

Christine Corcoran 19:49
Yeah, absolutely. And I think there’s one of my it’s actually one of my favorite techniques to use. It’s called m braining. And it’s understanding that we have multiple neural networks in the body, that it’s not just a logical thinking. That we need to align, we need to align with our heart, which is where we connect, where we have our emotions, where we are actually feeling connected to other people, where we all about values of what’s important to us. And then we have our gut, which is all our action center our identity and where we build trust with ourselves. So usually, if they’re not taking action towards something that’s something out of alignment, so it’s they will say things like, I know what I should be doing, but I just really want to do it. Like it’s really important to me, but I’m just not doing it. So I know the action centers out of alignment or it could be that taking action but I’m just not feel like I’m my heart’s in it. So the hearts out of alignment. And it’s so fascinating when you start to actually listen to people people using the language of the different neural networks in the body. Wow. And it’s so beautiful watch a

Andrew Ramsden 20:46
gut feeling or listening to my heart. Yeah,

Christine Corcoran 20:50
yeah. Yeah, got to think things through. I mean, like good have conscious thought about it. Like there’s so much language that we use your actually look at which brain is actually out of alignment, and so There’s a process I take people through to realign all of the centers in the body. So then they actually can take action and move forward. And my goals are aligned with their values. It’s connected to it. They’ve got the How to, and they just want to take that action and keep moving forward.

Andrew Ramsden 21:16
Incredible. That’s really cool. Really exciting.

Christine Corcoran 21:20
Yeah, it’s a phenomenal process. It’s such a, it’s, it’s a beautiful, it’s really unique in the way that you you take them through this process and being able to communicate with each of the core brains that each of the brains into the networks, but then there’s this beautiful moment at the end where they fall into alignment. And then there’s just this clarity and this awareness and then there’s just this calm, it’s just yeah, beautiful to watch.

Andrew Ramsden 21:44
Wow, I’ve chills just thinking about it. That sounds lovely. So that’s I think it’s really cool that there’s an alignment day with this idea. I really believe that together as coaches, therapists and other practitioners, we can heal transform the world. I believe if enough people can go through these sorts of transformations without feeling aligned, they’re not held back by fears anymore. That little voice that says, bullshit, no, you can’t, you’re not you’re not for this. And they’re then able to actually live for their dreams and, and go after big scary goals that would otherwise have held them back. And I’ve actually earned that I feel like that is where the world changes for the better. So really, really passionate in the same way that you are about helping helping the whole community as a whole level off in that way. And we got to talking about this, as I say, a few weeks back and was really, really cool. You had five things that you rattled off the top of your head that we can do to help the community level up. You okay, if we sort of talk through those in a bit more detail?

Christine Corcoran 22:46
Yeah, I got I gotta remember what they were.

Andrew Ramsden 22:48
That’s okay. I’ve got them written down. And we’ve talked about a couple. So one of them was addressing those blocks and around marketing and sales and the limiting beliefs the fears of failure success. The imposter syndrome, etc. This is very much in your wheelhouse.

Christine Corcoran 23:04
Yeah. All the inner work for sure. And we are, we’ve all got to do and especially as coaches, we need to do our own self work. Like you don’t necessarily always have to be working with a coach, but you definitely need to be coaching yourself. And I think that sets you apart from everybody else, you get to walk the walk, and actually sort of just talking the talk. And you see that in congruence with people who are not actually can grow it, like Sorry, no, actually in alignment with what’s real for them. And I think leaning into your authenticity, and once you’ve done that self work, you can lean into your authenticity and tap into your uniqueness. And that will feed into all the other elements that you know you’re about to talk about.

Andrew Ramsden 23:42
Absolutely. Yes, that’s a really nice one to start with. It’s quite foundational, isn’t it?

Christine Corcoran 23:47
Absolutely. And I think it all comes back to the mindset for sure.

Andrew Ramsden 23:50
Yeah, I’m sure our clients as well. So not just for us, but I think it’s that’s an important point. Every coach needs a coach. We’re not immune to this stuff ourselves. And it’s very Very hard to address this for ourselves. When we’re in it, I find the helicopter view, it’s much easier to help a client than it is to help myself for example. And yeah, it’s lovely having that third party perspective.

Christine Corcoran 24:13
Yeah, we can’t see our own blind spots. And I think that we go through stages, I’ve definitely going through stages with having a coach and then not having a coach. And I think there’s different elements of what you may need at different stages of your business. But I know that I’ve been able to accelerate my growth when I am working with a coach for sure. But then there’s an element and that what I love about what I do is that I’m able to work with a person for, you know, seven to eight sessions and actually work for so much in that period of time and then I send them off to go fly because I don’t like to create any codependency I want to be able to create all those shifts for them and then them to be able to believe in themselves enough to then go take all the action. So I think there’s an element of working with a coach within not making sure that you’re not dependent on them, either. It’s about them lifting you up and reminding you of how powerful you are in your art and That building up that self belief and reminding you of who the fuck you are. So then you can actually do the things you want to do and then have that element of time where you’re actually out there doing it on your own, because that’s going to help building a more self belief.

Andrew Ramsden 25:14
Well, that raises I think that’s an excellent point. But it also raises some other questions in terms of a sustainable business model. For coaches and therapists and other practitioners. Do you mind if we take a bit of a detour and explore what that looks like for you? Because I know you’ve you’ve created this amazing business for yourself. And so if you’re, if you’re taking people for six to eight sessions, and maybe that runs over a couple of months, and then after that you have to find new clients because you’re sending them on their way. So how do you then get sustainable a sustainable business model, sustainable income, etc? What does that look like for you? Have you structured that?

Christine Corcoran 25:51
Yeah, cool. That’s a really good question. So I have different multiple streams, right. So different revenue streams that feed into my business, from my events from my keynote speakers. From sponsorships from my one on one coaching from my group program so I have multiple streams. And I look I’ve, it’s about finding what works really well for you. And then I believe when you’re in alignment with that the money comes, it’s a byproduct of what you’re creating. And so, you know, early stages of business, I tried all different types of things. I tried doing longer programs, I tried doing shorter ones I tried doing online, just online teaching programs, not necessarily in person coaching and masterminds and workshops like all of it to play around with what felt right for me and the seven to nine week mark is my sweet spot. Like it’s just work so well with me and with my clients to be able to go through certain elements of business that we always need to then clarify and get better at or elevate or, you know, upskill or sorry, scale, and then doing all the mindset work alongside it, and then that’s enough for them to be able to then go off and shine and so that’s like a sweet spot that feels right for me. And the I have other clients that then from that, you know, seven to nine week program, they then stay on as a retainer so that they stay on as monthly. And then I have other clients that part of my group program, which is six weeks, so and I do that different times of years, different times throughout the year and then I have a mastermind as well that I’ll run so it’s about finding what’s right for you, I guess. And I think that definitely multiple streams helps for

Andrew Ramsden 27:21
sure. Yeah, lovely. And it sounds like you’re leveraging your time really well there with group programs but also online content, etc. But it does sound like a lot of moving parts. So how you able to juggle all of this, you must be using technology and team and other ways to leverage yourself really well. It’s my assumption.

Christine Corcoran 27:42
I actually love the variety of it. So I thrive on variety. It’s one of my core needs and it’s always been something that I don’t get frazzled by all the moving parts. I actually like moving from one thing to the next. So there’s ways that I manage my my one on one clients and then my one on one clients to get the most Support for me, I am there. I’m invested in their business as much as they are invested in their business. So that’s probably my most time consuming. And then I, I basically branch things out throughout the year. So I know what I’ve got coming up. And so I’m not launching more than one thing at a time. And I’m not stretching myself too thin. And I only take on 611 clients at a time. Because I want to be able to give them that absolute utmost support. So I look Yes, so I have. So I get support. Obviously, I need that support to be able to help. Technology definitely helps. But yeah, I think I’m just really good at balancing all those moving parts. I’m sorry, I, for lack of a better answer. I have always been a high achiever. And it’s something that I’ve always been independent in that way that I can manage lots of multiple moving parts.

Andrew Ramsden 28:46
Yes, that sounds very leveraged. And I think this also talks to the second level that you talked about, when we when we had our chat that we can help coaches, therapists and practitioners around which is empowering them through That understanding of how these things work in business, through the technology, through through coordinating together through the marketing, how they get themselves out there and their energy into the universe. So I think this is a really powerful space. And obviously, through this sort of conversation we can share with people. What does that look like in one business versus another business? How does this work for you versus someone else?

Christine Corcoran 29:25
Yeah, you’ve got to find a viable business model that works for you, for sure. And everyone’s level of version of success is going to be different. So it’s not one size fits all. And there’s so many options out there now that you can do so many different things like one of my clients runs a monthly membership that runs for a whole year. And that works really well because it sets her up to have that consistent income. And it’s something that really lights her up to show up in that membership every single month. And that’s awesome, right? And that works for her but you’ve got to find what works for you. Otherwise, there’s no point if it doesn’t align with you, they end up just not feeling you know, connected to And you actually won’t follow through on it. So I think it’s really important to find what works for you. And the only way you do that is through action. But then I want to actually just tack on to what we were just saying before that, you know, I’m not at the highest level that I want to be. And I’m also working through every level of growth. And, you know, as I do different things and put myself in different situations, I’m also working on the mindset elements and also getting support. So the next stage for me and my business is def, later hire staff, right, like, that’s absolutely the next stage. And that brings with it a whole nother barrage of, you know, mindset blocks, and I’ve managed team before, but not in my you know, like, I think it’s something that when this is like, this is my baby like this is my beautiful evolution of what I’ve created in the world. And there is a lot of fear that comes alongside that of letting other people into that into that realm. So I think that, you know, even though I’m sharing my journey, please know like that you’ve got I found that along the way by taking massive action and just consistently showing up perfect Carrying out what works and what doesn’t work, but it does not mean I don’t have a hell of a way to go. Right. So I just want to kind of put that proviso there that with this, we both still have heaps, heaps and heaps to go. So please just find out what works best for you create a viable product but be mindful that you want to make sure that you’re creating a business that is going to be sustainable. And that’s when I come back to like, what lights me up and what feels aligned for me, because otherwise it’s not going to be sustainable. So like I remember when I was talking to a friend of mine who was also a coach and she’s creating a lot a longer program. So she’s creating a six month program. And for me, that doesn’t feel right. Like I don’t feel like I don’t need to work with clients that long because the deep work that I do is so transformational for so transformational that they need to go off and then experience that next stage of growth before they can come back to me and then do some paperwork. So it’s interesting like and this is why like with why the way that I card is about like, I’m an open book to my clients for sure. I’m going to share with them every element of what I do and how I market myself and how what’s worked for me what hasn’t worked for me all of that. But that doesn’t necessarily take away from their journey, and they’re going to do it their way. And I would never, ever tell anybody what to do. It’s about you finding what’s right for you, and you taking the action to then figure out what feels right. Because it’s not a one size fits all.

Andrew Ramsden 32:26
I love that advice. So you would find that with your clients. Yeah, absolutely. But you, I imagine you would find with your clients that there’s not one formula, you can say, Hey, here’s what you do in your business. They have to find what works for them. If they like all the moving parts, then that’s the way that they’ll do it. If they like to keep things simple, then they’ll do it differently.

Christine Corcoran 32:46
Yeah. And I think that’s, you know, what, really, that’s really important to me, because, I mean, I’ve had clients come to me and say, Look, I’ve been told by coaches before that I have to do it this way. And then when we dive into it, it’s actually completely out of alignment with their values with their core needs. And it’s pushing them so far out their comfort zone that it’s never going to be sustainable. So there’s a difference between something, something that’s so far out of your comfort zone that’s going to help grow you compared to it being completely out of alignment with who you are, as a person, what’s important to you, and then trying to do things and other person’s way when you can go find your own way to do it. There’s, there’s no right or wrong, like, you know what I mean? Like and it’s always good to have fresh eyes on your business to try new things. And I’m always a firm believer of trying new things, if something didn’t work, figure out what else could work. But like I’ve been talking to one of my clients that went through my group programs last year, and she was like, well, I like we help them uncover their strengths and just lean into their strengths. And so she was such a good connector and such a good people person that you know, the online marketing world scare the crap out of her and she didn’t want to be pushy and she didn’t want to be salesy online, she didn’t want to be marketing the next big thing and join this class and do this and then do this. And that really felt out of alignment for her. And I was like, cool. So don’t do it. Like, don’t do it, because it’s not going to work anyway, right? It’s not going to work. If you have the mindset or the fear around it, that you’re you. It just feels wrong to you like it’s completely out of alignment values, it’s actually not going to work. So we just think I just encouraged her to go out there and connect with more people go and meet more people in person. And now she’s like, I’m like, that’s marketing. Like if you’re going out and meeting new people, you’re having conversations. That’s marketing. Your marketing is over.

Andrew Ramsden 34:40
Yeah, right. There’s so much of that online so much of that noise that hey, this could be a fresh approach this could actually cut through

Christine Corcoran 34:50
Yeah, and even had another client that was building her business all online and one of her core needs was connection was the most biggest of her values was connection and just creating this online course where she had no interaction with the with the participants. And so that she created this whole course she was ready to launch it. And she was just not taking action. And she was coach came to me and she’s like, I don’t know why, but I just I procrastinating and I’m not putting it out there. I don’t know what to do. And I was like, cool. So let’s figure out what the hell’s going on. And so we worked out that her core need with connection and it wasn’t being met, she was isolating herself. She was sitting in her room at home and she wasn’t meeting people and she like she is one of those people that is just such a people person, that it would be just such a disservice to the world to lock her up in a room and sit behind a computer. So once you realize that she was able to then completely change her business model where now it’s all in person. And there’s elements of of it online, which is great, but there’s so much that still with connection so it’s not connected.

Andrew Ramsden 35:54
So really to help level up the community, it would be great to have a library of different business models. Different people choose just to give, give us some ideas as to what might be something we can try.

Christine Corcoran 36:06
Yeah, absolutely. That’d be good idea.

Andrew Ramsden 36:09
All right, and get onto it. I think this podcast is a good starting point. So go and listen to the other episodes. And if you’re if you’re listening to this one, and you can hear how other coaches have set up their businesses as well. So I love that idea that we’ve got the comfort zone, and then I’m trying to remember that diagram, I think the learning zone and then if we push too far, we enter the panic zone. And then you’re also talking about just another zone altogether, which is just complete lack of alignment with your authentic self. And it’ll Cintiq then it’s just it’s not going to work. It’s not going to line up for people.

Christine Corcoran 36:45
Absolutely

Andrew Ramsden 36:47
love it. That’s a good framework way of thinking of it. So the other three levers that you talked about are all really about bringing out potential clients on the journey with us because it’s still It’s a space sort of gaining a lot of ground, it’s gaining a lot of popularity, I think getting getting a coach is becoming more mainstream. But for a lot of people, it is still thought of as a bit blue or it is, there’s still a lot of that stigma around mental health issues, if that’s where you’re starting from, or just needing that sort of support in the first place. So I think it’s really a valuable level that we can work on. And whether that’s through marketing, whether that’s us all getting together and trying to put something out there that helps people go on that journey. How do you think about that?

Christine Corcoran 37:34
Yeah, I think it’s important to decipher where you want to fit, for instance, like thinking about your nation where you want to work. Do you want to work in the mental health space? Do you want to work in business space? Do you want to work in self love, like, do you want to work in empowerment, you want to work in relationships, like there’s so many different niches that you could sit yourself in, and that doesn’t mean you create your own as well like set yourself apart from everybody else and create your own, the clearer you get, the easier it is to be? the go to person that the person who has known what it is that they do. And the reason you know, that doesn’t mean you have to be an expert, you can be a contributor to that conversation. But at least people will know how to recommend you and who to recommend you to if they know exactly what it is that you do. But I think yeah, it’s getting clear on I think the stigma is changing. I think more and more people are getting therapists and coaches in the mental health space is definitely elevating, which is amazing. But I think we need to be clear on where coaches fit. So you know, where and where you are in the coach space that you want to sit as well, right. So there’s different levels of coaching. From you know, you’ve got your psychologists, you’ve got your counselors, and then you’ve got your coaches. But then in this that space, you’ve also got people who call themselves coaches, but they’re actually just teaching their methodology. So they’re actually in the market and they’ve had experience and they’re actually teaching their methodology, which is great. And then there’s other coaches that are actually teaching strategy. So the giving the skills to actually take that to the next face. Then there’s education with actually Just teaching you something that they’ve learned, right? So it could be that bringing other skills into play and then teaching you through education, then there is mindset, we’re actually going deeper into understanding your psyche, your psyche, and what turns you on, for lack of a better word, and help to shift you from where you are to where you want to be. And it’s very much future focused, right? Whereas psychologists and counselors are very much focused on the past or something that’s happened. And it’s about talking through making sense of it and diagnosing mental health issues. Whereas coaching is so much more future focused, that we’re able to then understand that yes, this may have happened to you in the past, but that doesn’t necessarily have to define you. And we can then shift that so you can move forward for the future. And then there’s healers, right? energetic healers, there is the emotional healing, there’s breath work. There’s so many different modalities now that are coming out, which is just so awesome. And I think the more and more that we’re talking about it, and the more that we’re sharing the tools that we have, the less stigma that will be around it for sure.

Andrew Ramsden 40:00
That, and getting really clear on where you fit into that. And there might be a broader piece there and helping the community understand all these moving parts and where, where different people fit in and what they might need the most. Because I think it works best when we get help across all of those layers. So, like, it’s great to have skills, but if you haven’t addressed the mindsets, then they’re not going to you’re not gonna go very far with those skills, for example, so you kind of need, you need free,

Christine Corcoran 40:26
there’s a place for every single one of them for sure. And there’s enough clients out there for every single one of you. So please don’t ever think that there’s too many coaches. So please don’t do this too many, whatever it is that you’d like to be there isn’t what there’s plenty of people in the world that need your gifts and need your services. So what I mean by nation, it’s not about just, you know, discounting people who are not actually servicing certain people. It’s about just getting clear on your message. So then when you go out to people, and people say, what do you do, it’s very clear on who you help, that makes it much easier for people to then decipher What problem do I go to you for? And so there is different places. And I remember having a conversation with a coach who came to me early on, and it was, she was very, very early stages. And she was really unclear on what type of coach she wanted to be. And I guess the best way for me to describe how that conversation went was, I was like, think about where you want to sit, you want to help people with goal setting and accountability and just be you know, at their, like literally checking in with them on a regular basis. And there’s, that’s an accountability coach, do you want to be working on that deep seated belief systems and transformational work and that’s utilizing NLP utilizing different modalities and understand how the brain works and how you can shift those neural pathways and change the networks that are happening and causing us to be conditioned in a certain way. You know, recently you want to work with energy or that you want to do breath work, like there’s so many different modalities there. And I think when you get clear on who you want to help and what problem you want to solve, it gets much clearer on how to market yourself

Andrew Ramsden 41:58
nice The other thing we talked about on bringing people on the journey, and this is probably the last thing that we can, but we’ll touch on in this face is that this work just isn’t for everyone. And you need to be able to identify those people that are capable, because otherwise they won’t follow through, that’s not a good look, you might get some money out of them. But really, if they don’t get a great outcome, you don’t gonna feel great about that, but also not going to give you a good testimonial, and it sort of it doesn’t, it doesn’t sort of snowball on from there. So how do you think about that? And how do you identify those that are ready to go on the journey with you versus those that really, maybe aren’t capable and they’re just not ready yet?

Christine Corcoran 42:37
I think in early stages, you go through these lessons. So you will end up being unclear or you start off being unclear. And I’ve definitely been through this myself where I was unclear on who it is that I wanted to help and I didn’t want to not help people who came to me who were in need, right? So we take on sometimes take on clients that aren’t really in the right fit for what it is that you do and yet you take that Born from a place of scarcity or a place of lack, and you learn lessons very quickly. And so I think that you need to do the due to be able to figure that out for yourself. But I think that people need to be willing. And I think some of the things that I’ll have clients come to me with is something like, you know, if they ever say that, you know, they want someone else to do the work, or they’re not, or they’re in that place of blame and justifying, and if I’m not able to shift their mindset, and usually one session, then they’re not ready for the work. So being able to allow them to go out and, you know, I get some, obviously send them off with other tools to work through to then get to that next stage, but they must be willing and open to the work that we’re doing. And that’s where they might be ready for an accountability coach rather than the deep work yet, right. So that’s why we we all fit in different elements. So I think there’s certain questions that you should be asking yourself first, before you start to work with the client, who is it you want to work with? What are your non negotiables right? So there’s got to be some non negotiables that you have in place and what specifically is important to you to take on clients, right? So for me, I want to have to be willing to they want to actually do the deep work, they’ve got to be ready and willing ready to go. And they’re open to, to diving in deep. And, yeah, I mean, that’s pretty much and I want to make an impact in the world. That’s pretty much my friend and non negotiables. And that’s helps me to decipher who it is that I work with. And now obviously, with with my longevity, and what I’ve been doing is that I can, I can see, and I can feel and I can experience that client and I can know whether they’re ready. Yeah, absolutely. And you know that the times that I’ve taken on clients that weren’t the right fit and let my lesson and then we get clearer and the new The next time you see those red flags and you don’t do that.

Andrew Ramsden 44:46
Not some good general guidance there. But obviously, it’s something we’re gonna have to each each professional each practitioner has to learn for themselves based on the problems that they solve and the things that they don’t solve and The work that clients might need to do before coming to them.

Christine Corcoran 45:04
And I think that really helps you stay within integrity. Like if I have a client come to me that I know that I’m not the right fit for them. And I know that they’re they might be in stages with actually need to upskill or I need this strategy or this, you know, they need marketing, like I don’t do marketing, I even had to actually a client come to me and we’re working through all the mindset stuff. And then she said all I need help with clearing my desktop with all of my files and getting my file system set up. And I was like, I do that. And she was like, Oh, well, thank you for saying that. Because of actually how other coaches say that, oh, yeah, I can do everything. Like Don’t be a do everything, be a specific person who actually will help them create a result. And you will go so much further than trying to be the jack of all trades from body. I believe.

Andrew Ramsden 45:48
I agree. And I think it applies even if you can do everything, even if you can help them clear up their desktop is that really where your highest value activity is? Or should you be focused on on the Leveraging yourself in a much more consistent way.

Christine Corcoran 46:03
Because that sets you up to be much more sustainable, right? Like when you’re in your genius and when when you’re elevating them to that next stage and you’re able to create such an incredible result for them specific to what it is that they need. They’re going to be a raving fan for you. They’re going to become an advocate for you. They’re going to refer you on to other people, and you become known as the go to person in that field. But if you’re like trying to do jack of all people literally like oh, yeah, she’s a coach. What what specifically does she do like who she for and what does she help you with?

Andrew Ramsden 46:36
All good.

Christine Corcoran 46:37
Yeah, but you know what I then you become resentful. As the coach. You start keep saying it things and it’s an element of self love is this element of self respect and people pleasing. And we end up saying yes to too many things. Then we get burnt out, or we get to a point where we actually become resentful towards the people we’re working with, because it’s not actually within our genius. So it’s so important like it as clear as you can With where you’re at, take action, get feedback, and then readjust

Andrew Ramsden 47:06
water clarity, clarity, clarity and underpinning all of that mindset mindset mindset.

Christine Corcoran 47:11
What I’m all about, love it.

Andrew Ramsden 47:15
What we probably come up to time for today, is there anything else you wanted to leave us with some parting wisdom? So I want to hear about what’s going on for you. I know you’ve got a new program kicking off soon. Can we can we hear more about that and get involved with it?

Christine Corcoran 47:27
Sure. Absolutely. So, um, so yes, my elevate intensive program is actually starting next week. So it’s starting on Tuesday. And it’s a six week business mindset program, and it’s offline and online. So I do an element of online which is designed to help support you through shifting the mindset blocks that are keeping you stuck. We work through all of those fears. We work through money mindset, we work through your business values, all of it to help elevate you to that next stage of growth. And then we do an in person business mind sorry, mastermind, but we do a three hour mastermind together to success plan for the next few months. And then we do a celebration lunch. So it’s, I’m such a big person, so I need to be in this space. So I’d love that I can do a bit online a bit offline. So yeah, so that’s happening Tuesday. So if that’s something that resonates with you, and you’re feeling like you’re frustrated and stuck, and you just cannot take things to the next stage, then reach out to me, I’d love to have a conversation with you. And in regards to advice, other than, like, take action take action take action

Christine Corcoran 48:28
is that you’re never going to feel ready in any stage that is uncomfortable for your growth. So growth is uncomfortable and actually, I’m going to recite one of my clients who said to me yesterday, and I just loved it. So that courage over comfort, courage over comfort, and I just love that because you know, growth is uncomfortable and each stage of business is going to require a new version of you and you may not feel ready, but that’s because it is ready for you right so we need need to be able to push ourselves to that next stage, but know that we need to just focus on the courage not saying comfortable.

Andrew Ramsden 49:07
Beautiful courage and the vulnerability to ask the whole day.

Christine Corcoran 49:11
Yeah, absolutely. Absolutely. We all need a coach at some point.

Andrew Ramsden 49:16
Nice. Well, thank you, Christine. That was amazing. And, yeah, parting wisdom. And all we’ve done really well. So thank you again.

Christine Corcoran 49:25
Thank you so much for having me. I really appreciate it.

Andrew Ramsden 49:27
No worries. Thanks, Kristin, talk to you soon. Then go Christine Corcoran wasn’t that great. I thought there was heaps of really specific and practical pragmatic advice there for us as coaches, therapists, practitioners, and wise we can think about building an our business very experimental trial and error and ways that we can think about as a community, lifting what we do and bringing bringing our clients on the journey with us so that they’re ready to do the work. So that was awesome. I really love that. So if you do have any questions for us, surround that, hit us up in the comments. I’m sure Christine would love to hear from you. And we’ll also link to Christine’s website and her elevate program in the show notes as well. And yeah, let us know in the comments as well. What was your biggest takeaway? Was it about something for your own business? Was it about your mindset and your experience of that? Or was it about what we can do with the community as a whole? Because I’d love to hear that I really do want to see how we can amplify what we’re doing together, because I do believe this is how we heal and transform the world. Alright, thanks for tuning in, guys. Until next time, take care. Bye.

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